The guests cut the ribbon today (second from left: Jing Linfeng, Senior Vice President of BOE Technology Group Co., Ltd., Chairman and CEO of UPTC, third from left: Si Da, Vice President of BOE Technology Group Co., Ltd. and Chief Brand Officer, fourth from right: Yan Mingdan, Deputy Secretary of the Party Committee and General Manager of 798 Culture Technology Co., Ltd.)

On August 15th, the 2025 Hello BOE "Find a Good Screen Friend" Technology Innovation Exhibition grandly opened at Power Square in the 798·751 Community. Co-organized by BOE Technology Group Co., Ltd. and Beijing 798 Culture Technology Co., Ltd., the exhibition was premiered on BOE UPTC’s multimedia giant screen. The video, featuring futuristic visual language and creative expression, showcased the two companies' strategic vision of jointly building a new landmark for the integration of art and technology.

In her opening remarks, Yan Mingdan noted that this marks the second time the "Hello BOE" campaign has been held at 798·751 Community, reflecting both the alignment of BOE's philosophy and goals with the liberal arts philosophy of Beijing 798 Culture Technology Co., Ltd. and a natural progression in aligning with the tide of industrial development. She added, "Adhering to our mission of 'Let Creativity Grow,' we have innovatively proposed the 'Smart Artscape' development strategy. Building on the park's operations, we have established a business ecosystem that expands cultural project development and promotes the cultivation of digital culture."

AI empowers

Building a new creative landscape integrating liberal arts and science

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The huge screen that appeared in front of the cooling tower in Power Plaza was very eye-catching: in the AI animation short film, "literary and artistic figures" represented by Li Bai and Van Gogh collided with "technical figures" such as Newton and Einstein. The lifelike digital images seemed to come alive, and a rap across time and space vividly interpreted the theme of "Let Creativity Grow". The film was a wonderful beginning for the diverse content that will be presented in this innovative technological art scene.

As another achievement of the deep integration of Beijing's electronic control chip and screen industry ecosystem, this multimedia art space jointly presented by Qijiuba Liberal Arts and BOE will be further developed and upgraded into a movable giant sliding rail grille screen, and the lighting device will be activated simultaneously, intending to transform this industrial relic into a new urban cultural landmark integrating exhibitions, performances, and brand releases.

Six major scenes

Creating an immersive outdoor interactive space

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This year's "Hello BOE" event, themed "Good Screen Friends," connected six exhibition areas and collaborated with partners such as OPPO, JD.com, and Zeekr. By showcasing end products powered by BOE screens, the event created an immersive outdoor interactive space connecting technology and a better life. The event featured fun interactive activities, with check-ins across the six exhibition areas offering exclusive gifts, attracting a large number of visitors. The exhibition will run until August 24th.