During the summer of 2025, 798·751 Community capitalized on the boom in cultural tourism consumption by launching diverse activities such as the "798 Neighborhood Party." This initiative combined the concert economy, youth social trends, and the city's cultural resources to create an immersive artistic lifestyle experience throughout the summer. The park's peak daily visitor count exceeded 60,000, garnering multiple media coverage and growing buzz on social media platforms, with cumulative exposure exceeding 3 billion. This fully demonstrated the 798·751 Commune's comprehensive influence in cultural consumption, tourism, and technological innovation.

Diverse Activities

Sparking a Summer Social Wave

Based on the concept of "socializing with acquaintances," 798·751 Community has launched a series of special summer events called "798 Neighborhood Party." These events connect diverse business formats within the park, including art institutions, themed restaurants, and cultural and creative spaces, creating immersive, social, and check-in-worthy cultural consumption experiences to continuously inspire young people's passion for cultural travel during the holiday season. The diverse activities cater to diverse age groups and interests, effectively promoting the synergy between exhibition viewing, social interaction, and offline consumption.

Event page

According to incomplete statistics, the 798·751 Community hosted over 100 exhibitions and brand events during the summer, covering a wide range of categories, including art, music, parenting, and technology, providing multi-level, multi-segment, and multi-time coverage. The nighttime economy also performed strongly, with new venues such as performances, markets, and light and shadow exhibitions continuing to drive evening visitor traffic and consumption.

Fans line up at the Creativity Square of 798·751 Community to watch Jiang Yunsheng's performance

Driven by the convergence of "culture + technology + consumption," the 798·751 Community's diverse and innovative practices have garnered widespread media attention. Mainstream media outlets such as the Beijing News and China Business Network have provided in-depth coverage of the park's summer activities, positively evaluating its exemplary role in connecting youth culture with lifestyle and promoting the development of the nighttime economy.

Beijing News report

First Financial News report

Rising Visitor Flows

The park has reached record highs in visitor numbers.

Thanks to a variety of activities, a large number of local residents and tourists visited the park, and attendance at the 798·751 Community continued to grow during the summer, reaching a peak of nearly 60,000 visitors per day. Spending on exhibitions, dining, and cultural and creative products has increased significantly.

Taking advantage of celebrity concerts at the Bird's Nest by Mayday and JJ Lin, the 798·751 Community also launched a "Fan Benefits" program. Visitors can receive limited-edition illustrated cards with Mayday merchandise, enjoy discounts at designated merchants, and retrace their idols' steps to visit popular park locations. Spots like Mayday's "Martha" sculpture and JJ Lin's "Three Lives Stone" have sparked a wave of fan take pohots and creative activities, with related content accumulating over 10 million views. Popular restaurants like 798COFFEE and Nice Cream have also launched co-branded meal packages and photo check-in themes, ushering in a new "concert + park life" experience.

The "Three Lives Stone" photo Hotspot is incredibly popular

The park is offering limited-time check-in benefits for music fans

According to a special report by Beijing TV, the 798·751 Community received over 7 million visitors in the first half of 2025, a year-on-year increase of over 20%. From May to August, driven by the peak exhibition season and the "ticket economy," families and young fans were the primary visitors. Visitor feedback indicated that "798 is more than just an exhibition; it's a day-long cultural and artistic paradise." On social media platforms like Xiaohongshu and Douyin, hashtags like #798InternationalArtDestination and #LetCreativityGrow continued to flourish. The park's frequent events and content, combined with the park's high-frequency activities, significantly boosted overall consumer conversion rates.

Beijing TV Video Reported

Focus on

Significant Results in Integrated Innovation

The 798·751 Commune's summer performance garnered significant attention from various media outlets. Official media outlets, including the Beijing Municipal Bureau of Culture and Tourism, the Municipal Bureau of Commerce, and the Chaoyang District Bureau of Culture and Tourism, actively promoted the park as a benchmark project for promoting high-quality development of cultural tourism consumption in Beijing. They included it in various distinctive Beijing tourist routes, including night tours, study tours, inbound tours, and performing arts tours, recognizing its leading role as a platform integrating "culture, technology, and consumption." The Beijing Daily, in a special feature titled "A Model for the Revitalization of Industrial Heritage," highlighted how 798 continues to revitalize urban culture through cultural curation, digital upgrades, and the regeneration of public spaces.

Recommended by Beijing Cultural Tourism

Recommended by Beijing Municipal Bureau of Commerce

Beijing Chaoyang Reported

Beijing Daily Reported

From daytime art exhibitions to nighttime street parties, from ticket-stub economy to fan economy, 798·751 Community is activating new momentum for the integrated development of culture, commerce, and tourism through its constantly iterative innovations. The park continues to build a friendly international art destination for global visitors, creating a new urban landmark for Beijing where culture and technology converge and art and life coexist.