Other than commas and periods

In the age of the internet

The most-used punctuation might be the "#"

It's a grid

boxes moments into hashtags

It's a patch

adds context to the world

From numbers to trending topics

It’s the entry point to viral stories—

And the soundbite of our time.

But at 798, the “#” is no longer just a trend

It’s become something else—

a new window

a new way of seeing

a new mapa new tool for storytelling

#is Where Art Meets China

We often say, "798 is Beijing's cultural landmark."

But in the context of globalization,
798 has long evolved into an global art destination:

#1000+ExhibitionsAnnually
#78.6%CulturalInstitutions
#200+InternationalArtInstitute

798 Themed Poster in Basel and Zurich city

During the Art Basel, in addition to the galleries of 798, the brand new theme advertisement also made its debut in this art season of the Basel city. We invite friends from all over the world to "mark" the art land,  share your impressions and memories of 798 with the hashtag #.

798 Themed Poster at Beijing Capital Airport Terminal 3

798 Themed Poster  in Beijing subway stations

The themed KV are now live on our official Instagram account @798artdistrict, where every unique # connects friends from different cultural backgrounds. Through these hashtags, people can transcend time and space to discover the vibrant world of 798 Art District's exhibitions and events.

Follw us on Instagram!

#is The Art Map to Creativity

The intersecting streets form a network,
like a fertile field,
where creativity grows and spreads.

Every search leads toward the direction of inspiration.

798·751 Map 2.0

Bilingual UI and guidance on "Art Bus"

798’s guiding system is constantly being upgraded. In addition to updated lables, bilingual navigation and guiding services are continuously improving. Whether on street corners, at attractions, or aboard the park’s “Art Bus,” you can easily access key information in multiple languages, making it even more convenient for international visitors to experience a convenient "inbound travel" experience.

#is The Matrix from Heart to Heart

The # doesn’t just connect locations or exhibitions,

it also links people, perspectives, and ideas—

creating resonance between the real and the virtual.

On social media both in China and abroad, topics related to 798 continue to generate significant buzz. Through the #, we see what connects people to 798 and what kind of artistic insights resonate across the vast ocean of the internet.

The music maestro Ryuichi Sakamoto also loved to visit 798 when he was in Beijing

Oscar-winning director Florian Henckel von Donnersmarck also visits 798 every time he comes to China, admitting that it’s a place where he can "rediscover inspiration" during creative block.

Art masters from the worlds of music and film, such as Ryuichi Sakamoto and Florian Henckel von Donnersmarck, have visited the 798 Art District multiple times. This largest cultural industry cluster centered around art has brought countless exhibitions, forums, and other cultural events, sparking the growth and collision of creativity for artists, musicians, filmmakers, and cultural professionals.